Bielefeld Original primarily stands for the joy of life and the courage to forge one's own path. Hence, "Original".

"There is potential in each of us, and it's wonderful to see people overcome their fears and dare to do something they believe in. No matter how difficult it sometimes is, the energy that can arise from the idea of an optimistic, self-designed, courageous future is what gives us strength.

The first part of our name is our personal, but also universal, interpretation of never forgetting one's origins. Our roots have shaped us, just as life itself does... highs and lows. But we have never forgotten how much gratitude the great times brought us – and how much setbacks taught us not to give up."

This idea is transferred to every piece of clothing we design, and this energy belongs to you. Go your own way.